Design that Works
Every project starts with an idea that needs to be explored and expressed in a manner that everyone can understand. The best way to do this is with concept art. Our favourite method of illustration is to use a pen and ink style drawing, adding enough information to clearly show our ideas while still leaving a little room to further develop the ideas as we finish planning and then build out the projects.
Not all of our concept art makes it past the design stage. Projects are sometimes abandoned for a host of reasons, but not often because it isn’t a good idea. Those ideas are carefully tucked away and live on in our files to hopefully resurface sometime in the future.