I’ve been very busy this week at my design table working up a raft of concepts for an exciting new project. Most of the designs I am working on involve signs. In our shop we insist our signs always have three words or less. People don’t read more than that. We also include a dimensional figure or sculpture as part of the design. People can’t help but take notice and in the process we communicate our message in an effective and memorable fashion. Here’s one example…
