We draw many concept art pieces each year. They have multiple purposes. These initial drawings need to sell our ideas of course. The customer looks at the artwork and then has to be able to visualize the final result. The concept art needs to build the trust to allow us to proceed. We also use the concepts to figure out how we will build the project and to calculate how much it will cost to construct. Sight lines, lighting and construction materials are all decided at this early stage. Then the actual build begins with the lofty goal of making the final result look even better than what we first imagined.
Boardroom magic
Some time ago we were afforded a unique opportunity to theme a company boardroom. The owner of the business had been in our studio a number of times and promised us that when the time was right we would do his boardroom. That time came about a year later. He gave us licence to design something cool with few limits. The company sold CNC machines and we designed a boardroom that would showcase the creative things you could do with the equipment. We called it the submarine room, inspired by the classic movie 20,000 Leagues Under The Sea. Although the room was fabricated of wood and Precision Board high density urethane it appeared to be rusty steel. Company branding was subtly placed more than fifty times through the room. The boardroom was featured in many publications and garnered multiple national and international awards. On seeing the room prospective clients were instantly sold on what these marvellous CNC machines could do.
Still working well after five years
It has been more than five years since we designed and created the board room for MultiCam Western Canada. It is in a non-descript warehouse in an industrial district far out of normal traffic. Still the project continues to work hard for the owner. Each time a prospective client visits the showroom they are blown away by what they see - a testament to the things that all the machines they sell are capable of. From time to time a member of the press hears of or visits the room as well and each time an article suddenly appears. This week it was the local paper. Here's the article.
The investment in the room was significant without a doubt but it has earned it's keep many times over and continues to do so, even after five years. That is good business.