As I design, one of my favourite things is to play with opposites and the absurd. The witch themed land offered many opportunities to play this game. One of the rides is geared to a very young crowd but the witch theme is often very dark and grown up. Our instructions was to make the park not dark or scary but still stay well within the theme. The sign for the ride incorporates all of the dark points… a snake, witch’s hat, magic words, a twisted scary tree and even some eyes peering from a dark hollow. By cleverly arranging these elements and adding a heavy dose of ‘colourful cartoon and whimsy’ the feature became downright charming, fun and hopefully not at all scary for young kids.