This week, I did an extensive interview for a group called ‘Better Sign Shop Podcast’. We talked about many things and as is their custom they asked me what I would advise I would share with other sign shops to help them change their business. I suggested the first thing they work on is their own sign. It should be the very best they can possibly do. This is something I did many years ago. The sign we created so long ago changed our business. It still looks great and works well for us to this day.