One of the many things we do is design buildings. In fact we designed three buildings this week alone! I’ve long considered the building as a very large part of the sign. It is the first thing people notice from a long ways off. If their curiosity is piqued they will take notice of the sign next and hopefully be drawn to the business. The building and the sign need to work together rather than fight. Each component needs to inform the other and suit the surroundings. As I design I need to think of the business we are serving. Each element of the building has to function well while still looking outstanding and keeping still keep within our customer’s budget. It’s a tall order but very fun!